Procyan Property Developments
A new brand identity for a ‘boutique’ residential property development company
In order to stand out in the competitive Scottish residential property market, Procyan knew that they needed a bold and distinctive brand identity that would position them as a premium property developer.
Sectors
Property development
Services
Brand identity
Combining a stylised three-dimensional ‘P’ symbol that functions as an easily-recognisable badge, a bright and impactful colour palette, and clear typography ensures this identity stands out in the marketplace. The brand has strong presence when used on development sites: a real advantage in generating interest.
The result
With the enhanced brand positioning enabled by the new identity, Procyan has been able to move ‘up-market’ to larger and more profitable projects.